Ian and Leo on TWiT, and others on other shows this week, were whining because US newspaper companies don’t want to spend a bunch of money so that they can continue to give free stuff to Europeans without fear of legal financial penalties.
Leo has even admitted it cost his tiny company 40 hours of labor some if it lawyer time. Obviously Leo feels his company will at least break even on the expense so of course he should make the effort. I am confident the newspapers calculated that it will result in only a net loss so it would violate their fiduciary responsibility to waste money complying with GDPR.
Update: just watched Mac Break Weekly and Alex brought up how GDPR is a no profit, only losses, situation for businesses who don’t have EU customers. I should have expected this bit of sanity since Alex is a very smart business person (as well as one of the most amazing media production experts around).