This weeks EETimes has an opinion piece about the EU ruling against Intel, Setting the record straight on Intel. It ends with this statement I completely agree with.
There’s no question Intel has made great contributions to the industry with its technology. Now it’s time to make an equally great contribution with its honesty.
My best guess is that Intel’s sales and marketing division has made some mistakes in how they’ve handled their fierce competition with AMD. By coming totally clean right now, before they get more bad press, I think it will go a long way toward keeping the good company image they have with the public.